Our Story

Welcome to the World of Budgy Smuggler

Budgy Smuggler started as a bit of a laugh in a backyard in Australia when some mates decided to write ‘Budgy Smuggler’ on the back of a speedo-style swimwear. Why it has been successful, we have no idea.

A lot of people ask us why we are "budgy smuggler", not "budgie smuggler"? We really wish we had a good answer. Two of our favourite explanations are the impressive sounding, "it has to do with trademark law, you wouldn't understand it", and the mysterious sounding "we're not detail people, we are concept people".

The sad fact is, we only realised the incorrect spelling after it was too late to change back again. So budgy smuggler should have been budgie smuggler.

Our next chapter

Going International

After a decade of running all of our operations from our home town of Manly, Australia. We based our European headquarters in the UK in 2016 in order to release European thighs faster and to enjoy the warmth of the English sun...

Spreading our wings has led to new opportunities and partnerships with some of our favorite teams around the world! With the end goal being to have Smugglers & Smugglettes on every beach in the world, world domination is in sight. Boardshorts shake!

We can't wait to spread the Smuggling Love around the world!

Budgy Smuggler in France

The Smugglers & Smugglettes in France have always welcomed Budgy Smuggler very well and it is naturally that we return the favor by opening an office in France, in Bordeaux.

Customs taxes when shipping from the UK were becoming substantial and we didn't want to deprive anyone of freeing their thighs.

Should we openly a physical retail store soon..?

Where was Budgy Smuggler born?

Where are they made?

All of our swimwear is 100% Australian made in our Sydney Factory using high quality fabrics, environmentally safe inks and high tech laser cutting techniques. When it comes to Budgy Smuggler, there can be no compromise on quality.

Budgy Smuggler is a family business run by a few young people in their 20s (a few are now in their 30s) who yearn to never have a traditional office job.


Frequently asked questions


Where do you manufacture?

Our Australian office is based in Brookvale, Sydney, and our factory is not too far away in Marrickville. From print, to cutting to manufacturing, our swimwear is 100% Australian made!

How did it all start?

It all started with a prank between friends, writing "Budgy Smuggler" on the back of a Speedos. A few people found it funny, so we created a small website to sell online. We hoped it would become popular one day.

Why do you manufacture in Australia when you can manufacture overseas for much less?

At Budgy Smuggler, we focus on the quality of our products, not the price.

Australia has a long and proud tradition of designing and producing swimwear. This is the birthplace of the Budgy Smugglers (Formerly known as Speedos) style swimsuit. We are proud to carry on this tradition.

We have invested heavily in our manufacturing, which allows us to be a world leader.

Plus, when you put on a pair of Smugglers/Smugglettes, we want you to feel like you're wearing a real garment made with love. We want you to feel like you're literally wearing a part of Australia.

Many professional athletes wear Budgies when they play sports. Howcome?

We thought that rather than answering this question ourselves, we're going to ask a few athletes to answer...

"Budgy Smuggler gave me the security downstairs to make my career upstairs" - Jack Nowell of the England rugby team .

" It's just a new level of support when I'm in scrum" - Wallaby Tatafu Polata-Nau

Since I've been wearing them, I've hit the ball much more cleanly and I haven't been called a champ in training once" - Faf du Plessis

"The Smugglettes really helps you turn defense into attack" - Ellia Green, Olympic Gold Medalist in Rugby 7s.

Is it fair to take credit for an athlete's performance?

Even though we think it's unfair to take all the credit for the accumulation of world titles, rugby TOP14s championships and Olympic gold medals, we are happy to do so!

Budgies are also practical because they are comfortable, keep everything in place and are less likely to fall off during a tackle. Professional athletes, and in particular rugby players, were the first to take an interest in it, as they usually go from the lawn to the ice bath at the end of the match... and nobody likes being naked in an ice bath.

But honestly, it's a real honor to be part of locker rooms at all levels, from parochial rugby to world champions to Olympic champions. Part of the Smuggling spirit is the camaraderie that builds on these teams, both on and off the field. We like to be a small part of that.

You seem to be involved in many community events and organizations, is that important to you?

We started with a few friends who smuggled for laughs... It was our own little community. We never intended to become a company or a brand, so we always followed the things that interested us and that involved community initiatives.

At Budgy Smuggler, we want to have a reputation for quality. When we think about it, we don't just think about making quality products that make people smile, but also about being a quality brand that cares about people - our team, our colleagues and the wider smuggling community.

We never cared too much about making money. For the first decade of Budgy Smuggler's history, we lost money (it was one of the most expensive hobbies of all time) and had other jobs/loans to keep the business going , keeping it business afloat and growing it... But we've also been able to get involved in community initiatives and do things like co-host Strut the Streets which raised a quarter of a million Australian dollars over this period for the Australian Indigenous Mentoring Experience (AIME). While from a P&L perspective it didn't make sense in the short term, in the long term we believe in a "twist and turn" approach and we were fortunate that events like Strut the Streets helped us to build up a loyal following

How was the Smugglettes range (womens) born?

Why should guys have all the fun?!

It was a no-brainer to start making Smugglettes. We started simply with a basic bikini and one piece swimsuit, and since 2009 we have slowly started expanding and perfecting the range! We are always developing, growing, changing and learning.

It's great fun to keep creating new fits and designs for women of all shapes and sizes, activities and ages!

Budgy Smuggler features a number of designs by young Australian Aboriginal artists, how did this come about?

Budgy Smuggler has long had a close relationship with Aboriginal Australians, who were early adopters of Budgy Smuggler, especially professional athletes and rugby players. It's a community we love and are loyal to.

Early Australians also made some of the most incredible works of art in the world. We are honoured to be able to share some of these creations through our swimsuits which showcase the works of artists including Nardurna, Charlie Wanti and Tri Mob. It is important to note that the artists remain the owners of their works and that a royalty is paid on each sale to the artists.

Also Budgy Smuggler is on the lands of the Guringai people and we fully respect past, present and future elders.

What's next for Budgy Smuggler?

Good question. We're thinking about it as we go, so if you have any great ideas send them to contact@budgysmuggler.fr

We are keen to liberate thighs all over the world.

We continue to expand our range of underwear, party shirts and have more hats coming very soon.

We love bobs.

Thanks for getting this far on this page. That's all. For the moment!